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21 December 2006

Preview: House Vinyl

This Tshirt was mainly designed for me and my obsession with house music.

House Vinyl T-shirt

Not sure how many more like-minded people are out there. But if you dig house, you’ll love this Tshirt.

Here are a few tunes (mainly electro) that I’ve been hooked on lately:
- Frankie Goes To Hollywood - Relax (Antoine Clamaran remix)
- Depeche Mode - Just Can’t Get Enough (Dirty South remix)
- Nelly Furtado - Promiscuous (Axwell remix)

And for a darker sound:
- Matthias Meyer - Reichenbach

Categories: Music, T-shirts
Charles @ 6:13 pm

20 December 2006

Corporate ID

We finally have our logo.

Swiftlabel Logo

We went with the top one, a much improved version of an earlier design. The lettering is based on the Frutiger font, and the logo is an S formed by two Ls sitting face to face. Clean and simple - the way I like it.

Design credit goes to Montreal-based artist Philippe Archontakis.

Categories: Swiftlabel
Charles @ 3:33 pm

19 December 2006

Preview: Energised

Energised, our first Men’s Tshirt, doesn’t need further explanation. I’m dedicating it to a buddy who used to go out 3-5 times a week in Tokyo until 8am. Illustration work was done by David Goldklang.

Energised Tshirt

We also considered alternating the energy can with a vodka bottle. But we’d be sending the wrong message - drinking booze is cool. No, it’s the Tshirt that’s cool.

Categories: Swiftlabel, T-shirts
Charles @ 2:21 pm

18 December 2006

T-shirt Update

On my quick stop in London last week, I was finally able to pick up the T-shirt samples we ordered a while back.

What I Want T-shirt

The print quality looks very good. I still have to wash them several times to see if the print peels off and if the fabric shrinks.

We’ll most likely drop this T-shirt as the slogan is not that catchy after all. Besides, we have 3 others that I think our female customers would prefer to buy.

One that I really like is our reponse to the obsession with Size-0 figures - Size N. I’ll elaborate more when we print the T-shirt.

Size Natural T-shirt

In related news, Italy recently took a stance by launching a campaign against anorexic models.

Categories: T-shirts
Charles @ 3:30 pm

12 December 2006

Gate 12, Gate 33, Gate 40, Gate…

Now I know how Australians in the UK feel when they fly back home. I spent practically the past few days traveling, 40 hours to be exact, jumping between 3 countinents, 5 cities and 6 airports.

I’m spending a month in Asia for work and holidays, starting from Taiwan and then working my way back to Europe with stops in Japan, Hong Kong and possibly Singapore. The plan afterwards is to move to Madrid for a month and then assess the situation in February.

Traveling this much can get quite expensive. But interestingly, it’s actually cheaper for me to move around than to stay in London. Although I haven’t been to Oslo yet, London is definitely tops on my list as the world’s most expensive city.

Categories: Swiftlabel, London, Travel
Charles @ 6:25 pm

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